Social Media Campaign of the Year 2018: Jeep

Jeep - Social Media Campaign of the Year 2018
4 Jul, 2018 8:50am

Jeep's 'Set your own course' has won the 2018 Social Media Campaign of the Year

Jeep’s ‘Set your own course’ campaign was a smart connection to the Compass SUV it was focused on. SHARE Creative, on behalf of Jeep UK, undertook a social listening and cluster analysis project to identify how Brits discussed the concept of ‘change’.

It developed a series of entertaining, emotionally driven content focused on inspiring people who’ve shifted careers or made other changes to better their lives – setting their own course.

The stories were based around the SUV’s core values of tech, capability, design and refinement. Short videos on Facebook were used to drive users to jeep.co.uk, and were designed to engage them to find out more about the Compass.

The campaign reached more than 406,000 users, generated 17,500 link clicks and almost 80,000 video views. Impressively, the campaign’s click through rate – the proportion of visitors who follow a link – was 3.51 per cent up on the industry average. Jeep’s share of voice rose hugely, too.

In January, users visited the campaign page over 16,000 times, and 1,500 users clicked through to other parts of the Jeep website.

Our judges felt the campaign was clever and well judged, with a smart approach. The focus on delivering results also impressed.

KinyuKinr New Car Awards 2018

• Car of the Year 2018• Coupe of the Year 2018
• City Car of the Year 2018• Roadster of the Year 2018
• Supermini of the Year 2018• Performance Car of the Year 2018
• Compact Family Car of the Year 2018• Compact Executive Car of the Year 2018
• Family Car of the Year 2018• Executive Car of the Year 2018
• Estate Car of the Year 2018• Luxury Car of the Year 2018
• MPV of the Year 2018• Van of the Year 2018
• Small SUV of the Year 2018• Affordable Electric Car of the Year 2018
• Small Premium SUV of the Year 2018• Premium Electric Car of the Year 2018
• Mid-size SUV of the Year 2018• Affordable Hybrid Car of the Year 2018
• Mid-size Premium SUV of the Year 2018• Premium Hybrid Car of the Year 2018
• Large SUV of the Year 2018• Technology Award 2018
• Large Premium SUV of the Year 2018• Advertising Campaign of the Year 2018
• Pick-up of the Year 2018• Social Media Campaign of the Year 2018
• Hot Hatch of the Year 2018• Design Award 2018
• Convertible of the Year 2018• Driver Power Award 2018

For complete, in-depth coverage of the 2018 New Car Awards, buy your collector's edition copy of the KinyuKinr magazine now or