New 2021 Ineos Grenadier: name and production site confirmed

18 Sep, 2019 4:00pm Luke Wilkinson

Ineos Automotive's forthcoming 4x4 will be called the Grenadier – and it’ll be assembled in a new production facility in Bridgend, Wales

Ineos Automotive has confirmed that its spiritual successor to the previous-generation Land Rover Defender will be called the Ineos Grenadier. The brand also announced that the SUV will be assembled in a bespoke production facility in Bridgend, Wales, creating up to 500 jobs into the region in the long term. The Ineos Grenadier will reach the global market in 2021.

The Grenadier was the most popular suggestion in an online poll, to which more than 6,000 fans of the project responded. The 4x4’s nameplate is borrowed from the Grenadier pub in Belgravia, London – the place where Ineos’s Chairman, Sir Jim Ratcliffe, conceived the project.

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Ineos Automotive has already broken ground on its new production facility in Bridgend, Wales. From its launch in 2021, the site will create 200 jobs – a number which will increase to 500 once the site is at maximum capacity. At its prospected 2024 peak, the new Bridgend plant will support an annual production volume of 25,000 vehicles.

The new Ineos facility will fill a vital employment hole in Bridgend, offsetting some of the 1,700 jobs lost by the scheduled closure of Ford’s engine manufacturing plant in September 2020. Ineos says it will pull from Ford’s newly redundant workforce, and offer vehicle assembly training as part of its new partnership with the Welsh government.

Ineos’s new Bridgend plant will be supported by a chassis and body manufacturing facility in Estarreja, Portugal. Ineos plans to build and paint the Grenadier’s ladder frames and body shells on the continent, then ship them back to the UK. The 4x4’s engine and drivetrain components will also be shipped from Germany and Austria, before their assembly in Wales.

Over £600 million has been invested into the project, Ineos confirmed.

Ineos Grenadier: design and platform

The Ineos Grenadier will mirror the original Defender’s platform closely. Dirk Heilmann, CEO of Ineos Automotive confirmed that it will be a body-on-frame construction with a steel ladder chassis and an aluminium body. He also confirmed that the finished product would be “fairly light,” with a towing capacity of 3.5 tonnes and a one-tonne payload.

Heilmann also said that the Grenadier’s shell will be all-new, hinting at a retro design, with a boxy shape and surfaces “flat enough to rest a mug on.” Like the old Defender, it will come in a range of body styles, including a traditional “station wagon” and a pick-up variant. Little else has been revealed about its styling, with only a vague teaser image to go off.

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Ineos plans to make the Grenadier utilitarian and functional, with a fairly stripped-back cabin which forgoes such luxuries as carpet and sound deadening. Leather will be used on the seats purely for its durability and drain plugs will be included, allowing the driver to easily hose out the interior.

The British firm’s new off-roader will adopt a similarly spartan approach to infotainment. Mark Tennant, Commercial Director of Ineos Automotive, indicated that, in place of an integrated infotainment system, the finished product could feature a mount for drivers to use their own devices.

Ineos is taking a “relaxed” approach to vehicle modification, with Tennant stressing that buyers are encouraged to modify their Grenadiers with aftermarket accessories. Ineos says it will provide pre-fitted mounting points in the Grenadier’s chassis and body for additions such as light-bars and roof racks.

Ineos Grenadier: engines and drivetrain

Ineos recently confirmed that it had signed a partnership with BMW, who will provide its 3.0-litre straight-six TwinPower turbo petrol and diesel engines. Both units will feed their power to a permanent all-wheel-drive system via an eight-speed automatic transmission. The Grenadier will not be offered with a manual gearbox.

Dirk Heilmann stressed that the Grenadier will not be a parts bin special. He said that the Grenadier programme has been accounted for in BMW’s research and development, and that Ineos will receive the German brand’s latest powertrains rather than its previous-generation engines, although their outputs will likely be lower in the Grenadier than the equivalent BMW product, to maintain the engines’ reliability.

Like the old Defender, the Grenadier’s chassis will feature a pair of beam axles, three locking differentials and a low-range transfer case. The 4x4 has been designed predominantly for off-road use, with minimal compromises for use on tarmac roads. Heilmann also said that the Grenadier will offer “class-leading cross-axleing capability.”

Ineos Grenadier: market and pricing

Tennant confirmed the production version “will not be a Chelsea tractor.” The company is targeting a working audience, hoping to capitalise on the booming four-wheel-drive double-cab pick-up market, offering the Grenadier as an alternative to the Volkswagen Amarok, Ford Ranger and Mercedes X Class.

Ineos is also unfazed by the launch of the new Land Rover Defender. The brand’s Commercial Director, Mark Tennant, said: “It won’t make us alter our approach. The new Defender is a great looking vehicle, and we wish them every success, but we don’t see it being quite in the same space as the old Defender.”

Ineos’s Chairman Jim Ratcliffe stated: “the Land Rover Defender was the world’s most famous car, it conquered the planet. Many people have lamented its demise as it still fulfils a great function, but now there’s a gaping hole for a world class 4x4.

“It might sound arrogant to think we can fill that gap, but we have the confidence. We want to build something that looks cool and retains all the off-road ability of the Defender, it has to be reliable. This car will provide a step-change in reliability. If we can deliver that, I have no doubt it will be a success when it arrives in 2020-2021.”

Prices are yet to be officially announced, but Ineos has confirmed that it will “not be competing at the bottom end of the market.” Expect a starting price of around £30,000, climbing to around £45,000 for range-topping models.

Do you think there is a gap in the market for the Ineos Grenadier? Let us know your thoughts below…